4-color vs. 2-color print process for logo

[akspring]

My company hired a professional to design our logo and communication products who came back with a 2-color design and my instincts tell me with a little more tweaking, it can be a great logo. The problem is my boss thought the image was too edgy and he decided I would notify the designer that we would not be going further in the design with them--great disappointment on my part.

In talking with another artist about the frustration of the logo design concept, she provided 3 sketches. To make a long story short and my surprise, my boss liked her sketches and paid her to paint in acrylic (red, yellow, black & white) the image he wants to use for the logo. He is so pleased with the final, that he wants it trademarked (hence, I c/n post the image). I just received the digital scan and it is beautiful and will work well with other mediums.

The question I have is this: Will our communication packages have to print in 4-color process because this "one-of-a-kind" design was originally done on acrylic paints, now a scanned TIFF? :confused:

[Nick Spence]

Yes unless it also works when converted to a grayscale. You are also going to have very expensive envelopes. (Process envelopes are printed as flat sheets, then custom converted into envelopes.)

~Nick

[SurfCitySue]

No, but you will have to print in 3 colors, and that can cost more than 4 color in some instances. Business cards are not as costly, but, you should know that 4 color printing will NOT necessarily match your target colors.
And, each run could result in other shades.

I would consider setting up each person with a MSWord file envelope template, and have them print on an "as needed basis" on their desktop printer. Or have one central computer for printing envelopes on the best color printer you have.

Try printing one, see if you like it, if not, then you will need to pay the higher costs of preordering 500 or 1000 envelopes and hope there will not be any changes that make them unusable.

Lastly, to separate the design into 3 colors, use VectorMagic.com to create a vector file for you.