Review: Creditor Web

[Trilitech]

I would like some feedback on CreditorWeb.com. I recently hired a graphics designer and launched a new design which I think is absolutely excellent, but it has a 0.5% conversion rate and 55% single page bounce rate, so apparently others don't think so. I'm hoping someone can point out what it is I'm missing.

[fred]

Well, at first I was going to delete and block this post. Looks just too much like the spam that's been hitting this forum from all sorts of mortgage hucksters. But I think you seem sincere.

That reaction however, I think, points to your biggest problem and challenge to overcome.

Upon arrival, that first visual gulp seems to say: "Collections" or "Get out of debt quick" (perhaps it's just me, being an avid spam fighter)

Somewhere in the main arrival, you need to clearly, cleanly and powerfully tell your readers the most important benefit they'll get from this site.

"EMPOWER YOURSELF"

This is what is typically called "empty content" ... sort of like white bread. It's filling, but it doesn't mean much; or have much 'satisfaction'

It occupies the most important spot in the window... right under the title.
Here, you need to give the reader the ANSWER to the reason they came here in the first place.

Perhaps it should say: "Compare offers... find the BEST"

(Which you've buried down in the smallish text below)

or... "Choose the RIGHT Credit Card for YOU!"

or... "Be informed BEFORE you apply for CREDIT"

You've got some compelling USPs but you've hidden them.

From there, everything drops in size, shape and similarity until it becomes sort of a low drone.

The little graphic buttons "Learn" "Apply" "Process" are swell, but their coloration and design makes them receed. We're not immediately aware that these are 'choices' we can take into deeper content.

Worse yet, the one that sticks out the most is "Apply" and that may be a negative feature.

Follow:
Reader arrives
Sees : "Creditor Web"
... and then "Empower Yourself"
Then
The rotating picture is gratuitous, so it will be overlooked
Then an ORANGE "Apply"

Now the reader thinks "Apply for what? A credit card?"

FIRST ATTACK:

I would go back and see how to integrate true, clean reader
benefit into the initial gulp.

Don't make us 'think' ... put that benefit in our face.
It's probably even more important than the "Creditor Web"

Think : "USP" (Unique Selling Point)

In fact... if you want to increase that conversion rate, I would be seriously tempted to put the USP FIRST...

Reverse the logo set up at the top...

Be informed BEFORE you apply for CREDIT (big)
Creditor Web (small)

Keep asking "What's most important"



Also... that green is NOT a "Dress for Success" color.
That's the FIRST think I would get rid of.

[Trilitech]

Thanks for your reply fred. I think I'm starting to get the idea. I'm very new to this though, so please forgive any stupid questions. Here's my plan based on what you're saying, do you see any flaws in it?

I'll definitely swap out the 'Empower Yourself' text, but am having a hard time deciding what to use. It needs to be short 2-3 words to fit. I was thinking 'Credit Card Offers' since it clarifies exactly what the site is about, but it's not very persuasive. Do you think this is good? 'Compare Credit Cards' or 'Find the Best Card' are other options.

In the flash rotator, I'm thinking I'll have different key features rotate along with the pictures. 'Over 150 Cards', 'Get the Best Rate', 'Compare Offers and Save', etc.

I've moved the 'Apply' section to come first (mainly for SEO reasons), but I'd also think this would help get more people to read that first. I also and made the button green to match the green, orange, blue pattern in the logo.

I'll add a white highlight to the top of the button and green shadow to the bottom to give it more of a 3D effect to indicate it's clickable.

I don't understand what you are saying by "From there, everything drops in size, shape and similarity until it becomes sort of a low drone.". Are you saying the rest of the page is too dull looking? I'm not seeing it. Any suggestions on how to make it better?

As for the green, is the problem the shade of green I'm using or green itself. What would be considered a 'dress for success' color?

Thanks again for your feedback. I've been working on this site for years and it's finally getting a very nice amount of traffic, and the credit cards have great payouts. The low conversion rate is the only thing keeping my profits from going from good to great.

[fred]

Originally Posted by Trilitech

I don't understand what you are saying by "From there, everything drops in size, shape and similarity until it becomes sort of a low drone."

By that, I meant that there are so many links in the three boxes... all the same size... then the paragraph to the lower left, then the links at the bottom ... there are so many, jammed in there so tight, they become sort of gray areas of "sameness" ... so, the reader is not particularly compelled to look.

Now, you've done the right thing with the buttons to help get your reader to do what you want them to do.

That is a lot of stuff. I would have to ask myself if there's some way to consoladate some of those items in the boxes so there are fewer links per box. The box items are repeated on the arrival page from the buttons. And, arriving there, we're met with another page of so many links.

I would like to see what it looks like if you raised those buttons to the top of their respective boxes, and created a button for "Browse cards by issuer" and "card of the week" and see what happens.

Putting the buttons at the top of the boxes would allow you to eliminate the bold heads at the top now.

I guess I'm looking for a way to make it less complicated, with fewer choices. All those links, all the same, are a bit overwhelming.



Color is really a matter of personal preference -- but I believe you'll get better response if the "shades" of green were shades of blue, with warm buttons and highlights.

[robertsv]

Well Debt Settlement is also a very good option to payoff your debt but only in the situation when you are on the brink of bankruptcy. I have debt of 50,000 on my two credit cards and clear my all debts last month. So its very helpful I can only say for this settlement.
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Robert
Debt Consolidation